CLAUDE (Soon Cho)  

CLAUDE (Soon Cho) is a Korean new media artist who uses the forms of nature and data as conduits for presenting his artwork that spans digital art films, interactive media art installations, and audio-visual performances.

Drawing inspiration from the beauty of nature—its colours, forms, and harmonies—CLAUDE delves into abstract and complex emotions, exploring their psychological dimensions. His primary focus is on conveying these emotions to the audience through various forms of artwork, thus creating new meanings of aesthetics.

CLAUDE studied music and video simultaneously, majoring in electronic music. As he sought to find the modes of expression that engage multiple senses, rather than art that only uses one sense, he delved into the genre of audio-visual performance and media art.

CLAUDE leverages real-time and collected data, transforming it into signals that become elements of his visually striking creations. The artist processes natural data like sea level, wind, environmental pollution, and more into signals that can be applied to visuals.

For his collaboration with the Korea Exchange and CJ CGV, CLAUDE created an artistic representation of Korea’s financial ebbs and flows, showing the real-time shifts in stock prices.